William (Bill) Bernbach entered the world of advertising in 1940 at the William Weintraub agency. Working there for 9years, Bernbach then become one of three founders in 1949 of the international advertising agency 'Doyle Dane Bernbach' [DDB]
Notable campaign's for Bernbach included 'We Try Harder' for Avis Car Rental and 'It’s So Simple' for Polaroid.
Bernbach was noted for his devotion to creativity and offbeat themes, 'simplicity was a quality exhibited in Bernbach's work'.
He strongly believed that advertising success hinged on the quality of the product stating "nothing makes a bad product fail faster than a great advertising campaign". For this Bernbach was credited for the major force behind the Creative Revolution of the 1960s and 1970s.
Bernbach changed the way in which advertising agencies worked, being the first to combine 'creative teams' consisting of both copywriters and art directors which exists in current agencies worldwide.
Notable campaign's for Bernbach included 'We Try Harder' for Avis Car Rental and 'It’s So Simple' for Polaroid.
Bernbach was noted for his devotion to creativity and offbeat themes, 'simplicity was a quality exhibited in Bernbach's work'.
He strongly believed that advertising success hinged on the quality of the product stating "nothing makes a bad product fail faster than a great advertising campaign". For this Bernbach was credited for the major force behind the Creative Revolution of the 1960s and 1970s.
Bernbach changed the way in which advertising agencies worked, being the first to combine 'creative teams' consisting of both copywriters and art directors which exists in current agencies worldwide.
In the early 60s, AMC put together a programme called 'Mad Men'; this show entered the fictional world of an ad agency of Sterling Cooper. Bernbach was manly referred to and his innovative techniques. DDB is often mentioned as competition throughout the series.
The focal point of the series is Don Draper (Jon Hamm), creative director at Sterling Cooper and a founding partner at Sterling Cooper Draper Pryce, depicts the changing moods, social mores, and political correctness of 1960s America.
The focal point of the series is Don Draper (Jon Hamm), creative director at Sterling Cooper and a founding partner at Sterling Cooper Draper Pryce, depicts the changing moods, social mores, and political correctness of 1960s America.
Mad Men also received critical acclaim for its historical authenticity and visual style.
Awards:
Throughout Bernbach's career he won many awards and honours for his work in the Advertising Industry; following are.
- Man of the Year of Advertising, 1964/1965
- The Pulse Inc; Man of the Year, 1966
- named; Top Advertising Agency Executive, 1969
- American Academy of Achievement, 1976
- inducted into Copywriters Hall of Fame, 1964 and American Advertising Federation Hall of Fame, 1976.
Bernbach also designed the Advertising Hall of Fame 'Golden Ladder' trophy in 1976.
Finally, Bernbach created 'creativity' as being the secret to his success claiming; "I could be fresher and more original" this was due to his lack of advertising knowledge saying if you "become a slave to the rules...you don't stand out".
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