Paul Arden was a former creative director for Saatchi and Saatchi in 1987; he worked for 14years with the agency and handled accounts for Anchor Butter, Nivea, Ryvita and Toyota. However, he was best known for his British Airways campaign which was remembered as 'one of the greatest campaigns off all times, changing the fortunes of the airline'. Dave Trott said "Arden was the ringmaster behind the whole creative circus that saw British Airways become 'The Worlds Favourite Airline'. Paul Arden left Saatchi in 1992 but stayed on as key consultant in 1995. Other than advertising; Arden had a strong interest for Photography and in 2003 he set up a gallery with his wife called Arden & Anstruther.Achievements:
- awarded several Yellow Pencils and a Black Pencil (1991)
- Graham Fink presented him with a Presidents award (1996)
- an award was created and named after him in memory of.
Tributes:
- Time Online: "Tempestuous advertising director who thought up memorable campaigns for Silk Cut, BA and The Independent"
- Independent: "A legend who was never dull, ordinary or safe"
- Creative Review: "he was a true maverick, the like of which is increasingly rare in advertising today"
